Plus, this also makes advertisers purchase 10 spots on discovery section. The main difference between Snap ads and Story Ads is that Story ad allows an advertiser to take the snapchatter to the product page, show video, have app installs after swiping up. Long Form of Video – Best way to showcase a long form of advertisement.App Installs – Make user download an app.Web View – Swipe up to see brands website.Top snap only – Without any attachment drives views to your content.If brands are willing to use the long form of videos in their advertising campaign using SNAP ADS, then they can do now using “Expandable snap ads.” Through this, a viewer can swipe up on Snap chats ads, and view the long advertisement or even download an app.Īt present, there are four types of Snap Ads in the Ad Manager. This feature was one of the big announcements that Snapchat made back in 2016 when Snapchat was at its peak. These ads are skiable video ads that won’t appear between auto saved story and won’t interrupt the narrative of any snap stories. Snap ads are 10-second ads that brands can use in “snapchatters” stories (but not between individual Snaps within a user’s Story). Ways a brand can advertise on Snapchat: SNAP ADS:
Snapchat story viewer generator#
In this blog, we are going to discuss various methods a user can utilize to advertise on world’s fastest growing curated content generator using a smartphone. With 3.5 billion snaps created each day and over 8 billion videos views per day snapchatters are bound to use other available methods that are more effective before the arrival of Story Ads. Using this Story Ads feature, an advertiser can attach attachments, add trailer which can be watched by swiping up, provide app installs and even can take the viewer to its product page. Story Ads in the ad manager is different than all other features altogether. When using for your Snapchat campaign, an advertiser will only get 4 options Ad types which are specific to its limitation which we are going to discuss further on this blog. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed.
Snapchat story viewer update#
Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers.